TVORCHI, Visa and UNITED24 Raised Almost UAH 12 Million in a Month to Save Premature Babies in Ukraine
KYIV, June 21, 2023 — The “Caring People Save Children's Hearts” fundraiser, organized in partnership between the TVORCHI band, the payment technology company Visa and the fundraising platform UNITED24, has come to an end.
The TVORCHI band made the charity fundraiser announcement at the end of April, before leaving for Liverpool, shortly before the start of the Eurovision Song Contest 2023.
While the declared goal was to raise a minimum of UAH 10 million, the final sum of the fundraiser amounted to UAH 11,924,114. The collected funds will be transferred to the official account of the Ministry of Health of Ukraine for the purchase of intensive care incubators. They are necessary for premature babies, the number of which has increased in Ukraine due to mothers' stress caused by the war.
“We are incredibly grateful to everyone who joined our fundraising campaign, both in Ukraine and abroad. A special thanks to all the partners who responded to our call and gave us support. The results exceeded our expectations. We are glad that the important medical equipment to be purchased will help our doctors save the lives of newborn Ukrainians in these difficult times. We want every child's heart to beat,” commented the TVORCHI duo.
“Thank you to our partners, the TVORCHI duo and the UNITED24 platform, for fruitful cooperation. We have seen how benefactors from Ukraine and all over the world joined the fundraising, proving that they really do care. And thanks to the matching of all contributions made from Visa cards issued by Ukrainian banks, we managed to direct even more funds to save newborns. We once again witnessed how effective and convenient a charity fundraiser can be through using digital payments,” says Svitlana Chyrva, Visa Vice President, Country Manager for Ukraine and Moldova.
Drawing attention to the fundraiser, TVORCHI appeared on the Turquoise Carpet of the Eurovision Song Contest in costumes embroidered with the names and weights of premature Ukrainian babies. In addition, the band raffled off a personal musical greeting and a flag with the signatures of Eurovision contestants among the donors.
“Throughout the year, the UNITED24 team has been trying to come up with ideas for fundraisers to involve as many people as possible from around the world. In this campaign in partnership with TVORCHI, our idea was for the band to wear costumes with the names of prematurely born children. Jeffery and Andrii aroused great interest by arriving on the Turquoise Carpet of the Eurovision Song Contest. We give thanks to everyone who assisted us in telling the story of this important fundraising campaign,” commented Yaroslava Gres, Coordinator of the UNITED24 fundraising platform.
Many outdoor visual materials, including the physical installation “Caring Hearts” at Kyiv's Central Railway Station, called for donations to save premature babies. On May 7–13, the TVORCHI duo presented it to the million-people audience of Eurovision 2023 in Liverpool (Great Britain), where they represented Ukraine with the song “Heart of Steel”.
At the final stage of the project, on June 1, a raffle among benefactors was held on Visa’s Facebook page: among the campaign participants who donated 1,000 hryvnias or more, a hundred unique heart-shaped pieces of silver jewelry from designer FROLOV and jewelry brand SOVA were raffled off, and among the ten most generous donors in Ukraine, ten gold jewelry pieces from the unique collection were raffled off. The organizer of the promotion is already in contact with the participants who won the raffle.
monobank was the acquiring bank.
The fundraising campaign lasted from April 28 to May 28. The funds collected during the “Kurazh” charity festival on June 10 and 11 were added to the amount accumulated during this month. Follow this link to figure out official rules of the “Caring People Save Children's Hearts” fundraiser.
Visa (NYSE: V) is a world leader in digital payments, facilitating payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.ua.
TVORCHI is a Ukrainian band that creates progressive electronic music and contributes to the new Ukrainian culture. The band has won YUNA music awards for ‘Best Band of the Year’, ‘Best Album of the Year’ among others. Its members include lead singer and songwriter Jeffery Kenny and sound producer Andrii Hutsuliak. TVORCHI are dubbed the biggest discovery of the young Ukrainian scene. The band's tracks are played both at large music festivals in Ukraine and abroad and at home parties. TVORCHI are the winners of the national selection for Eurovision 2023 and represented Ukraine at the contest in Liverpool in May with their track Heart of Steel.
UNITED24 is a fundraising platform initiated by the President of Ukraine and the main ‘window’ for collecting donations in support of Ukraine. During the 11 months of operation of the UNITED24 fundraising platform, thanks to donations from more than 110 countries, more than 300 million dollars were collected. UNITED24 ambassadors include singer and actress Barbra Streisand, actor Mark Hamill, Canadian actress Catherine Vynnyk, Imagine Dragons, creative director of Balenciaga Demna, American actor Liev Schreiber, director Michel Hazanavicius, astronaut Scott Kelly, historian Timothy Snyder, British entrepreneur Richard Branson, country music singer Brad Paisley, British adventurer Bear Grylls, and prominent Ukrainian athletes Elina Svitolina, Andriy Shevchenko and Oleksandr Usyk.
FROLOV is a Ukrainian brand that combines perfection and comfort, intelligence and provocation, social responsibility and carefreeness. Through clothes, FROLOV explores provocative topics, one of which is the history of Ukrainian sexuality.
Key visual features of the brand are corsetry and detailed hand embroidery. FROLOV is also the first Ukrainian brand to become a Swarovski® ingredient brand partner.
Clients of the brand include Beyoncé, Dua Lipa, Rita Ora, Lisa (Blackpink), Gwen Stefani, and other international and Ukrainian celebrities.
SOVA is a trendsetting Ukrainian jewelry brand that launches products in collections and demonstrates courage, willingness to experiment and freedom. In addition to four seasonal collections, SOVA also produces capsule collections dedicated to Valentine's Day and Mother's Day.
The SOVA jewelry house is known for its collaborations with Ukrainian designers LAKE Studio, Marsala, Litkovskaya, FROLOV, the HARDKISS band and the animated film ‘Mavka: The Forest Song’. Since the first days of the full-scale invasion, the brand has been actively helping the Ukrainian military, initiating social projects, and working with Ukrainian foundations and platforms. Learn more about the SOVA jewelry brand at sovajewels.com.