One of the most popular shows in the world “Shark Tank Georgia” has appeared on Georgian TV, on the First Channel of Georgia. Over the long history of the show, more than 250 million dollars have been invested in more than 40 countries around the world. The main goal of the project founded in Japan under the name of “The Tigers of Money” in 2001 is to give beginners or already active start-ups the opportunity to attract monetary and intellectual investment from the “Sharks” - a kind of jury members. They listen to the presentation of the entrepreneurs, ask interesting questions and if the project is approved, in exchange for a certain share of the company, they offer a certain amount of money to the contestants. This project has already turned many people around the world into business owners and entrepreneurs, and from 2021, Georgian entrepreneurs will also have the same opportunity.
It should be noted that the general sponsor of “Shark Tank Georgia” is Visa, the world leader in digital payments. Visa is a network that unites everyone and everything. It offers the winners of the project the opportunity to use Visa innovative products to effectively manage their business and simplify this process. Supporting business and economics is one of Visa’s strategic priorities - both locally and globally. Small and medium-sized businesses are the driving force behind the economy and they represent the vast majority of the employers worldwide. Visa’s role in the development of the business ecosystem is special, which is reflected in the offer of a number of innovative products tailored to the needs of the business and the initiatives implemented for them in a partnership format. Such projects include “Shark Tank Georgia” - the TV show of the First Channel of Georgia, that provides open communication between businessmen and investors. The aim of the project is to increase the awareness of local businesses and promote their products.
